Our Head of Email Marketing, Dalton Francis, lets us in on his most effective tactic for improving email click-through-rates. Interviewer: We all want those opens and clicks. What is the most effective tactic for improving open and click-through-rates? Dalton: The most effective tactic for improving click-through-rates is proper list segmentation--specifically referring to removal of inactive subscribers and targeting the right ones. In a world where engagement and reputation determine your … [Read more...]
Is Your Cold Call Tanking? Here’s 7 Rescue Tips
There is a lot of general advice out there for beginners on how to do a sales pitch. But, what happens when you are towards the end of your call, and your prospect remains disinterested? We want to help you tackle this high-pressure, sticky situation to give you your best outcome. Learn how to own the moment and regain control of a failing sales call so that you can whale hunt and come out successful. -ListGIANT As a new sales representative, you know more than anyone that a cold call is like … [Read more...]
Beginner’s Guide to Your First Email Marketing Campaign
Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search and social media combined. So let’s get started. STRATEGY. LIST. MESSAGE. DEPLOY. CONVERT. STRATEGY Ready? Set. … [Read more...]
Hack into Psychology to Improve Your Digital Marketing
At the end of the day we are only human. That means that we are still prone to our inner tendencies whether we like it or not. Here are 3 easy digital marketing strategies that rely on basic human psychology to help get the result that you want. Psychological Principle: Reciprocity Reciprocity is the social norm of responding to a positive action with another positive action. The principle of reciprocity also works vice-versa, responding to a negative action with another … [Read more...]
Dead Data Doesn’t Deliver!
Using targeted mailing lists is a key factor in conducting profitable direct mail campaigns. Targeting potential customers will increase the possibility of generating new leads, which in turn provides an opportunity to secure new sales and generate profit. In order for targeted mailing lists to work effectively, you must consider another key factor- using updated direct mailing lists for your direct mail campaigns. Direct Mail Marketing Lists Must Be Current and Cleansed One of the … [Read more...]
Domestic Travelers Data Card
The Domestic Travelers database consists of individuals who like to fly and drive to different travel destinations within the United States. Whether from Florida to New York, Los Angeles to Las Vegas, or from Texas to Washington State, there’s plenty to see and do in the red white and blue. This is a great file for U.S. based travel packages, cruise packages, golf offers, hotels, rental cars, credit card offers, and more. Segments 24,242,420 Total Universe $100/M Last 12 month … [Read more...]
What Your Company Can Learn From the Economics of Valentine’s Day
With Valentine’s Day just around the corner, you may have heard some less than enthusiastic phrases being tossed around that sound a little along the lines of: “Valentine’s Day is such a business.” “Why can’t we just say “I love you” everyday rather than on a specific holiday?” “Oh great…Valentine’s Day is coming again.” Whether you’re a lover or a hater of this national holiday full of roses and candies, one thing is for sure: Many incredibly pleased companies reap the wonderfully … [Read more...]
B2C Email Marketing Advice from Eddie Hren
Email marketing is an excellent way for companies to generate more leads, retain customers, and build brand awareness. However, the means by which you approach email marketing will be different than how you approach a direct mail campaign- or any other marketing channel for that matter. To make things simple, let’s compare email marketing with the dating process. Before you begin your “courtship” with potential customers, you’ll need to do the following: … [Read more...]
We’re Celebrating the Holiday Season with a Brand New Website!
Happy Holidays from ListGIANT! While you’ve been busy buying last-minute gifts for relatives, friends, co-workers, the team at ListGIANT has been burning the midnight oil by designing and implementing a brand new website. The new and improved version of ListGIANT.com features a sleek, cutting-edge design with a super user friendly appeal and silky smooth navigation. If you haven’t had a chance to check out all these awesome changes yet, take a peek by clicking here! So, besides the brand new … [Read more...]