Having a substantial email list is vital to any email marketing campaign. Growing your email list and list of subscribers is perhaps one of the most difficult tasks in email marketing, but it is the foundation of any email marketing campaign. Today, top marketing professionals recognize that the best way to build your lists is through a combination of different list-building tactics. One of the most important areas to target when building lists is social media. By carefully nurturing … [Read more...]
B2B: 3 Things You Must do When Using Offline Marketing and Social Media
Maximizing ROI by integrating direct mail and social media marketing is a worthy goal of any marketing campaign. However, it can be complicated and frustrating to figure out how to actually make it happen. You may be asking yourself, “which business mailing lists will work best for my B2B direct mail campaign?” Or, “which social media channels are the most effective these days?” Here are a few tips to get you started: Try New Things Social media platforms can seem faddish at first. … [Read more...]