You can’t build a solid house without the proper foundation. Believe it, or not the same rules apply for your marketing efforts – without the ground work of knowing your target audience, you won’t get any substantial results. Building a great foundation takes a few factors including identifying and knowing your audience. The largest and most impactful challenge that marketers’ encounter is getting the word out to the people who are most likely to become their customer. The truth is that the … [Read more...]
Is Your Marketing Strategy Personal Enough?
According to an article on dmnews.com, a 2013 study revealed that 80% of consumers are receiving more marketing messages that include their first and last name than they did five years ago. The study also revealed that 70% of these consumers agree with the following statement: “Many of the personalized messages I receive are annoying because the attempts at personalization are superficial” Before reading this, maybe you were still patting yourself on the back for ditching your saturated … [Read more...]
How to Use the Postage Rate Increase to Your Advantage
Recent news about the postal rate increase has put a bad taste in the mouth of direct mailers across the country. Some may be entertaining the idea of ditching direct mail altogether in order to pursue a less-expensive marketing channel. According to Henry Schuck, CEO and cofounder of DiscoverOrg, there’s no reason for businesses to make such a hostile move. In fact, he says you could actually be using the 2014 Postal Reform Act to your advantage! In a recent article posted on www.dmnews.com, … [Read more...]
Understanding Groups In Telemarketing Leads Lists
One way to accelerate the success of a telemarketing leads list is to dig deeper in identifying key characteristics of those on the list. Certain contacts may be equally as valuable, but for entirely different reasons. On one and, it's important not to over-think or over analyze one's lists. Nonetheless, here are three subgroups that may allow one to prospect with greater specificity: … [Read more...]
Win With the Right Marketing List Brokers
“The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence.” - Confucius When it comes to your direct marketing program, are you wired with a desire to win? Or are you on auto-pilot, doing the same boring thing over and over again? Are you satisfied with mediocrity? Has it occurred to you that your marketing results could actually make you feel like a winner? I’m not talking about an attitude … [Read more...]
7 Ways to Increase Revenue Now!
1. Start Marketing We all realize that the current economy is in “Recovery” and things are getting better, so how do we increase our revenue now? Well, I will tell you “The time is right to start spending money to make money!” In Real Estate the slogan is “Location, Location, Location,” and in Business it’s “Marketing, Marketing, Marketing!” Mail that postcard, make those calls, send those emails and increase your top line now. 2. Stop Waiting and Take Action Now! Is Obama going to pay … [Read more...]
The Importance of Demographics and Using Data Models
Do you feel like you’re blindfolded when it comes to targeting the right audience for your Direct Marketing campaigns? If you’re sitting there wondering “How do I even know who my ‘target audience’ is?” you may want to start figuring out who your current customers are first! Does it seem like most of your clients are married with children? Or do they tend to fall within certain occupation/income/age ranges? Take some time to evaluate this information because you may need to figure out the … [Read more...]