Sales numbers low? Here are our top 7 ways to pump up your sales crew and get that sales floor poppin’! Encouragement: We're all human which means we're all driven by success and emotion, including your employees. If you don't give encouragement and motivation to your team, you're going to wind up with a bunch of disgruntled employees - something that can be deadly for your business. Now you might be thinking, "Well, what about me?? I'm working harder than anyone else in this building! … [Read more...]
Millennial Traveler Buying Habits
We want to help you reach young world travelers in need of your product or service, so we did some extensive market research on millennial travelers and their buying habits. This ListGIANT persona provides a snapshot of young world travelers that are more likely to purchase, their demographic and psychographic information, and the specific factors that motivate them to buy and keeping them from buying. Market Research According to the TripBarometer survey, which is the world’s … [Read more...]
Mommy Bloggers: The Finest Marketers in America
The face of the strong and successful American marketer is vastly changing before our very eyes. The once immaculately suited up, briefcase carrying, 9am-5pm shift working businessperson that we grew to know may no longer be the world’s leading product pushing professional. Rather, the people that are now ruling the space of direct marketing, those that have truly perfected the art of effectively reaching their target audience, couldn’t look more different than this description. That’s because … [Read more...]
Fueling Your Prospect Engine
What is the most challenging issue when it comes to growing your sales for your business? Industry leaders say that sales prospecting is the number one concern with increasing sales. The process of prospecting for the perfect leads for your business is exhausting. Some businesses owners aren’t even aware of how to properly prospect for their business. The primary goal in prospecting is to attract attention that converts in to interest. How do you start a prospecting engine to run sales in to … [Read more...]
Email Subject Line Fails
With email as one of the primary methods of communication and the average person receiving over a hundred emails a day, it’s important to stand out from the sea of emails in your subscribers’ inbox. In order to have a successful email campaign, an engaging email subject line is crucial. A subject line is meant to grab the users attention and interest them enough to open the email, read, and hopefully successfully convert. It’s no wonder that so many emails get deleted or ignored due to boring, … [Read more...]
The Ways in Which Gmail Altered E-Mail Marketing
Ensuring that your company’s email marketing is consistently on target can take up all your marketing team’s time if you let it, and now, our friends at Google have further limited your access to your clients by separating your message, from what lands in someone’s Gmail inbox. It’s been well over a year since Google’s ubiquitous email service relegated the lifeblood of companies’ marketing efforts to a new, tabbed “Promotions” inbox, which may never be opened by its intended … [Read more...]
Which Marketing Channel is the Most Successful in 2014? The Answer Might Shock You
If you’re plugged-in, and consider yourself a savvy marketing maven of the digital age, chances are you have a pretty good idea about which marketing channel will end up on top by the end of 2014, but, you might be surprised at what is actually leading the trend. Marketing Channels, by the Numbers With 83% of marketers in the U.S. alone indicating that social media is important for their business, it might seem pretty clear that whether you’re an old school entrepreneur who prefers a … [Read more...]
See How Easily You Can: Mess up a Marketing Campaign
Marketing your business can sometimes be tricky. On average, people see 1,000 advertisements a day. It’s a marketer’s job to make sure their brand or company stands out from the rest by creating a campaign that is educational, relatable and solves a problem. Then there are those which may have slipped through the cracks during the approval process. Let’s take a look at some instances that have us shaking our heads…. Ad Placement Mistakes We are not so sure that Vicks/Nyquil is … [Read more...]
Telemarketing Lists Facts That Will Make You Reconsider Your Marketing Spend
The term is ’slap-dash’ - defined as something that is done hurriedly or carelessly, slap-dash is unfortunately oftentimes a very apt description for a large number of the telemarketing lists that are assembled and sold today. After a company has made their initial investment in a telemarketing list, the same leads tend to get called over and over as Sales Representatives plow down the pages, because business owners want to squeeze every last ounce out of their marketing dollar. This is … [Read more...]
Sales Leads: Generation and Followup Tips
For any business small to large, every sales lead has the potential to become a happy customer that will represent a stream of repeat revenue year after year. How and where do you begin? Don’t stress; let the ListGIANT marketing experts walk you through one process of how to generate the perfect prospects for your business: starting a Sales Leads campaign, and following up with your prospects to ensure that they convert into sales revenue. … [Read more...]