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Demand Excellence and Target Demographics for Optimum ROI

December 10, 2012 by Erica B. Leave a Comment

Set aside all those legacy notions you might have about direct mail and how to use it. You know, it starts with ‘getting a list,’ which in itself can be a make-or-break decision that could have disastrous effects on your overall marketing strategy. Then, it’s simply a matter of a few paragraphs whipped together without regard to your target market and overall branding message. After all, you’re a business owner who doesn't have a lot of time to develop the right content and graphics for … [Read more...]

Filed Under: Direct Mail Marketing, Marketing Lists Tagged With: direct mail campaign, Direct Mail List Brokers, Direct Mailing Lists, list brokers

Why Should Your Business Care About Email Marketing Lists for Sale?

September 6, 2012 by Erica B. Leave a Comment

Email marketing lists for sale can be a life saver for a business. It can provide that boost in sales, readerships, and overall business performance. Why? Sometimes, results are slow – very slow, in fact. Your new custom jewelry website may have a great email marketing plan intact, ready to provide great sales, related tips, and more to keep your loyal customers interested. … [Read more...]

Filed Under: Marketing Lists Tagged With: business listings for sale, business lists for sale, mailing lists for sale

Increase Your Marketing List ROI w/ a Strong Call to Action!

June 4, 2012 by Erica B. Leave a Comment

Believe it or not, you can find the perfect marketing list for sale and still blow your investment away when you make this 4th direct mail marketing mistake… a mistake that leaves customers scratching their heads and wondering what to do. What is a Call to Action? Generally speaking, a call to action is the point in your marketing copy where you tell your reader what to do next. A call to action is essential in direct mail marketing… you are telling interested customers exactly what you … [Read more...]

Filed Under: Marketing Lists Tagged With: call to action, call to action advertising, call to action marketing, increase marketing ROI, marketing call to action, what is call to action

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