The face of the strong and successful American marketer is vastly changing before our very eyes. The once immaculately suited up, briefcase carrying, 9am-5pm shift working businessperson that we grew to know may no longer be the world’s leading product pushing professional. Rather, the people that are now ruling the space of direct marketing, those that have truly perfected the art of effectively reaching their target audience, couldn’t look more different than this description. That’s because … [Read more...]
The Ways in Which Gmail Altered E-Mail Marketing
Ensuring that your company’s email marketing is consistently on target can take up all your marketing team’s time if you let it, and now, our friends at Google have further limited your access to your clients by separating your message, from what lands in someone’s Gmail inbox. It’s been well over a year since Google’s ubiquitous email service relegated the lifeblood of companies’ marketing efforts to a new, tabbed “Promotions” inbox, which may never be opened by its intended … [Read more...]
Telemarketing Lists Facts That Will Make You Reconsider Your Marketing Spend
The term is ’slap-dash’ - defined as something that is done hurriedly or carelessly, slap-dash is unfortunately oftentimes a very apt description for a large number of the telemarketing lists that are assembled and sold today. After a company has made their initial investment in a telemarketing list, the same leads tend to get called over and over as Sales Representatives plow down the pages, because business owners want to squeeze every last ounce out of their marketing dollar. This is … [Read more...]
Sales Leads: Generation and Followup Tips
For any business small to large, every sales lead has the potential to become a happy customer that will represent a stream of repeat revenue year after year. How and where do you begin? Don’t stress; let the ListGIANT marketing experts walk you through one process of how to generate the perfect prospects for your business: starting a Sales Leads campaign, and following up with your prospects to ensure that they convert into sales revenue. … [Read more...]
Laying Down Your Marketing Foundation
You can’t build a solid house without the proper foundation. Believe it, or not the same rules apply for your marketing efforts – without the ground work of knowing your target audience, you won’t get any substantial results. Building a great foundation takes a few factors including identifying and knowing your audience. The largest and most impactful challenge that marketers’ encounter is getting the word out to the people who are most likely to become their customer. The truth is that the … [Read more...]
Spring Cleaning – When in doubt, throw it out
In the next weekend or two, my wife and I will be spending a good amount of time cleaning and organizing certain areas of our home. I’ll be concentrating on getting the backyard spruced up for summer and making sure the garage is organized. My wife will probably spend most of her time sorting through the kid’s clothes, their toys, and our bedroom closet. It doesn’t take my wife long to sort through all the kid’s stuff – she figures once they’ve outgrown their clothes and toys, there is really … [Read more...]
An Excerpt From Eddie’s Dream Journal
I had a bad dream last night. Well, maybe it was more like a nightmare. In my dream, there was no such thing as marketing, advertising, or brands for that matter. Even word-of-mouth advertising was a totally foreign concept. Some people might think that a world without advertising would be a dream come true – but let me tell you – this was the worst dream I’ve ever had. In my dream, nobody talked, nobody cared, and nobody smiled. Everyone’s house looked the same. Everyone drove the same … [Read more...]
Bring ‘Balance’ To Your Digital Media Strategies
Just when you thought direct mail may have been losing its impact with the advent of the digital age, it’s heartening to learn it is doing quite well, thank you. … [Read more...]
List Brokers Mailing Lists Should Offer More Potential for ‘Social Interaction’
As a business owner, you’re always looking for ways to drive traffic to your website, from transactional email campaigns that take customers and prospects directly to your site to engaging customers through contests on your Facebook and Twitter channels. … [Read more...]
Making A Wise SMB Investment — Getting Marketing Lists Direct
Small to medium-sized businesses can benefit from looking at contact list acquisition as an investment, and then analyzing results accordingly. At the same time, just as there are both tangible and intangible aspects to stock investing, so too are the quantitative and non-quantitative factors that go into getting marketing lists direct. … [Read more...]