Data today is bigger and more pervasive than ever before, and the automotive industry can no longer rely on internal data alone. Information that is sitting in CRM systems, billing and shipping databases, or customer service centers is a great starting point, but in order to increase their competitive advantage, automotive companies must apply third-party sources of highly specialized automotive intelligence. Digital Footprints. Consumers today leave clues and data across the Internet – … [Read more...]
6 Ways to Increase Email Lists with Social Media
Having a substantial email list is vital to any email marketing campaign. Growing your email list and list of subscribers is perhaps one of the most difficult tasks in email marketing, but it is the foundation of any email marketing campaign. Today, top marketing professionals recognize that the best way to build your lists is through a combination of different list-building tactics. One of the most important areas to target when building lists is social media. By carefully nurturing … [Read more...]
Engage Opportunity Seekers Email Lists with Hashtags in Your Subject Line
If you are planning a campaign using opportunity seekers email lists, this may be a good time to consider using #hashtags in your subject line. The practice has been going strong for several years now, and can be effective when used appropriately. You may have already tested hashtags yourself or received a marketing email with hashtags now that major companies like Starbucks have been using them for a while. While hashtags can be attention getting, they need to be deployed skillfully so they … [Read more...]
Email Subject Line Fails
With email as one of the primary methods of communication and the average person receiving over a hundred emails a day, it’s important to stand out from the sea of emails in your subscribers’ inbox. In order to have a successful email campaign, an engaging email subject line is crucial. A subject line is meant to grab the users attention and interest them enough to open the email, read, and hopefully successfully convert. It’s no wonder that so many emails get deleted or ignored due to boring, … [Read more...]
The Ways in Which Gmail Altered E-Mail Marketing
Ensuring that your company’s email marketing is consistently on target can take up all your marketing team’s time if you let it, and now, our friends at Google have further limited your access to your clients by separating your message, from what lands in someone’s Gmail inbox. It’s been well over a year since Google’s ubiquitous email service relegated the lifeblood of companies’ marketing efforts to a new, tabbed “Promotions” inbox, which may never be opened by its intended … [Read more...]
Spring Cleaning – When in doubt, throw it out
In the next weekend or two, my wife and I will be spending a good amount of time cleaning and organizing certain areas of our home. I’ll be concentrating on getting the backyard spruced up for summer and making sure the garage is organized. My wife will probably spend most of her time sorting through the kid’s clothes, their toys, and our bedroom closet. It doesn’t take my wife long to sort through all the kid’s stuff – she figures once they’ve outgrown their clothes and toys, there is really … [Read more...]
How to Improve Your Automotive Email Marketing Strategy in 2014
It doesn’t take rocket science to figure out whether or not your auto dealership’s email marketing strategy is generating the results you need. If your response rates have plateaued, are on a steady decline, or you are receiving an overabundance of unsubscribe requests, these are all good indications that you probably need to make some adjustments. Here are a few ideas to help fuel up your automotive email marketing efforts in 2014: … [Read more...]
Start With Consumer Email Lists For Sale From the Experts at ListGIANT
Remember that email response you received back from the company after you purchased a number of expensive items from their website? … [Read more...]
Fresh Consumer Email Lists For Sale
Maybe it’s entirely anecdotal, but there is that segment among businesses and consumers who are going to believe that email marketing just isn't going to get the job done. Spam? Yes, maybe that’s been one of the deterrents to embracing this step-child of marketing, along with the advent of blogs and, of course, social media. “Why do email marketing?” is a post on Email-Marketing-Reports that outlines why this strategy “works and works well.” … [Read more...]
Consumer Email Lists for Sale and the Angry-Bird-Like Response When Purchased From Just Any Broker
Boy were you wrong, when you thought all you had to do was launch your website and simply wait for customers to flock to the checkout page...after all, you determined ‘everyone’ is a prospective customer. Sure, you did a lot of homework and relied on your circle of trusted advisers, but, let’s face it, you may have gotten the most important part completely wrong: Identifying who your customer really is. This oversight became really evident with the first email campaign you initiated. You … [Read more...]