There is no debating that direct mail marketing has been around for a while. The United States Postal Service has been around for 231 years. The Incan Empire had a complex mail delivery system as early as 1438-1533 CE. Humans have always loved communications and gifts in a tangible form delivered right to them. But flash-forward to 2019 Has direct mail reached its apocalyptic end? In the digital age, there is pressure on marketers to come up with the best new campaign … [Read more...]
Are YOU using the right Auto Data?
Data today is bigger and more pervasive than ever before, and the automotive industry can no longer rely on internal data alone. Information that is sitting in CRM systems, billing and shipping databases, or customer service centers is a great starting point, but in order to increase their competitive advantage, automotive companies must apply third-party sources of highly specialized automotive intelligence. Digital Footprints. Consumers today leave clues and data across the Internet – … [Read more...]
Direct Mail: Who are You Mailing to?
When it comes to direct mail, nothing annoys me more than receiving letters or postcards about a product or service that is completely irrelevant to my interests and/or demographic. Call me a direct marketing snob, call me what you will - I’ve got a valid point to make here. Mail offers from local dental clinics, restaurants, dry cleaners, etc. are fine by me, because those services are pretty much relevant to everyone in my neighborhood. But how about receiving a personalized mail piece that … [Read more...]
How to Use the Postage Rate Increase to Your Advantage
Recent news about the postal rate increase has put a bad taste in the mouth of direct mailers across the country. Some may be entertaining the idea of ditching direct mail altogether in order to pursue a less-expensive marketing channel. According to Henry Schuck, CEO and cofounder of DiscoverOrg, there’s no reason for businesses to make such a hostile move. In fact, he says you could actually be using the 2014 Postal Reform Act to your advantage! In a recent article posted on www.dmnews.com, … [Read more...]
Increase Your Business to Business Direct Marketing Response Rates by Offering a Guarantee
In addition to discounts, freebies, and other promotions, what can your business do to attract more customers? It may sound simple and a little boring, but incorporating your company’s guarantee into your business to business direct marketing sales pitch could make all the difference. Unfortunately, there are some businesses out there who promise too much and deliver less than enough. This tactic only serves to disappoint customers and throw any shred of credibility out the window. It’s … [Read more...]
The Top 3 Ways to Increase Your B2C Direct Mail Response Rates
According to direct-mail.org, the first known form of direct advertising was performed by an Egyptian landowner all the way back in 1000 B.C. Apparently, the landowner’s slave bounced. You know...they fled the coop...went AWOL..took a walk and kissed goodbye. Shawshank, baby! With a missing slave who was probably very valuable, the landowner wasn't giving up easy. In fact, they went through the hassle of writing an advertisement on a piece of papyrus asking for the return of the long-lost … [Read more...]
Google’s Remarketing Program Begins With the Right List
Direct mail is no longer a one-dimensional marketing strategy, whereby the sender mails out a bulk postcard, for example, to thousands from a general mailing list with high expectations to receive a phenomenal return. … [Read more...]
Confronting The End of USPS Saturday Delivery
Direct mail list brokers, and everyone engaged in direct marketing, are dealing with the consequences of the USPS proposal to end Saturday mail delivery beginning the first week of August. This is how things stand, and what the changes might mean for you if your business uses direct mail. … [Read more...]
Beating Your Control Package
Direct mail list brokers know that one key measure of a successful direct mailing is when you beat your own control package. Your organization needs to be in constant competition with itself if you want to stay ahead. … [Read more...]
Only Outstanding Direct Mail List Brokers Can Make Your ROI Rock
Direct-mail campaigns can really pay off when attention to detail is a major focus of any planning and strategy sessions. But in the rush to get that direct-mail piece moving through the approval hoops, don’t lose sight of a few of these pointers, posted on the BusinessMarketingSuccess.com website, “How to Use Direct Mail to Successfully Grow Your Business.” … [Read more...]