With email as one of the primary methods of communication and the average person receiving over a hundred emails a day, it’s important to stand out from the sea of emails in your subscribers’ inbox. In order to have a successful email campaign, an engaging email subject line is crucial. A subject line is meant to grab the users attention and interest them enough to open the email, read, and hopefully successfully convert. It’s no wonder that so many emails get deleted or ignored due to boring, … [Read more...]
3 Simple Steps to Successful B2B Email Marketing
Happy New Year from your friend’s at ListGIANT.com. If you haven’t started using email as a means of marketing or are still on your “winter marketing break”; it’s time for you to wake up and start smelling the response rates. Email marketing is notorious for helping businesses maintain a lasting connection with their audience by giving them an effective, affordable, easy way to send out relevant information and offers on a regular basis. In addition, it also helps businesses get a comprehensive, … [Read more...]
Remember the 4 W’s When Using B2B Mailing Lists
If you are marketing your product or service through the mail to other businesses, then a b2b mailing list will be a key ingredient to help you get the most out of your campaign. But how do you make sure the b2b mailing lists you use will give your business the best possible results? When in doubt, consider the 4 W’s: Who do you need to target? If you are a business that sells promotional items, you’ll need to think about the type of businesses that will be most receptive to your … [Read more...]