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Email Subject Line Fails

October 28, 2014 by Erica B. Leave a Comment

With email as one of the primary methods of communication and the average person receiving over a hundred emails a day, it’s important to stand out from the sea of emails in your subscribers’ inbox.  In order to have a successful email campaign, an engaging email subject line is crucial. A subject line is meant to grab the users attention and interest them enough to open the email, read, and hopefully successfully convert. It’s no wonder that so many emails get deleted or ignored due to boring, … [Read more...]

Filed Under: B2B Mailing Lists, Blog, Email Lists, Marketing Strategy, Marketing Tips

3 Simple Steps to Successful B2B Email Marketing

January 8, 2014 by Erica B. Leave a Comment

Happy New Year from your friend’s at ListGIANT.com. If you haven’t started using email as a means of marketing or are still on your “winter marketing break”; it’s time for you to wake up and start smelling the response rates. Email marketing is notorious for helping businesses maintain a lasting connection with their audience by giving them an effective, affordable, easy way to send out relevant information and offers on a regular basis. In addition, it also helps businesses get a comprehensive, … [Read more...]

Filed Under: B2B Mailing Lists, Business Mailing Lists Tagged With: B2b email list, b2b email marketing, business email lists

Remember the 4 W’s When Using B2B Mailing Lists

November 18, 2013 by Lance G. Leave a Comment

If you are marketing your product or service through the mail to other businesses, then a b2b mailing list will be a key ingredient to help you get the most out of your campaign.   But how do you make sure the b2b mailing lists you use will give your business the best possible results? When in doubt, consider the 4 W’s: Who do you need to target? If you are a business that sells promotional items, you’ll need to think about the type of businesses that will be most receptive to your … [Read more...]

Filed Under: B2B Mailing Lists Tagged With: b2b mailing list, b2b mailing lists, business to business mailing lists

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