March 29, 2013

Bring ‘Balance’ To Your Digital Media Strategies

Just when you thought direct mail may have been losing its impact with the advent of the digital age, it’s heartening to learn it is doing quite well, thank you.

Then again, the correct approach has always been one of balance, not favoring one medium or outlet over another, according to an article on Inc.com, “Bringing Balance to Your Print and Digital Media.”

True, with all the social media channels, our use of mobile, and even interactive video, it’s no wonder that Digital receives large portions of the marketing budgets: Who wants to be ‘left out,’ or risk giving up market share to a competitor who seems to “be everywhere” you click?

Before one can really determine how to allocate the marketing budget, a basic understanding of the customer is needed; this, says Joellyn Sargent from Brand Sprout, is what it’s all about:

“Finding the right mix of print and digital is less about your business and more about your customers,” says Joellyn “Joey” Sargent, a principal in consulting firm Brand Sprout. “Think about who they are, how they buy, where they go

The starting point is in the research as businesses push to understand the ever-changing buying habits and the psychographics of their customer---a process embraced by the professional team at LISTGIANT.

It’s fitting in this day-and-age of digital madness that recipients of all-things digital are becoming saturated with ill-timed, or irrelevant, messages. That’s even more reason why direct mail “remains a go-to tactic” for a lot of SMBs because the product stands out and away from the digital crowd.
 
Contact us at (800) 383-1381 and learn why our clients keep coming back to us as their preferred marketing list providers.

FAQ

What is U.S Consumer Email Database?
A consumer email database contains lists of personal email addresses. These email addresses are sourced every month through online forms, subscriptions, purchases, sweepstakes offers, and lucky draws. The list includes the full name of the consumers, their mailing addresses, and physical mailing addresses. These lists are presented in excel files for a proper assortment of information. You can easily save and utilize them on your desktop after purchase.
Where can I find and buy consumer email addresses?
You can find different online platforms that deal with consumer email addresses. The easiest way to discover them is through targeted google searches. You will find companies such as LIST GIANT that provide list portals for online purchase at very affordable prices. For further inquiries, you can always call their contact number cited on the website.
How important are consumer email addresses for my business?
Consumer email addresses are essential in generating leads. It is very likely for someone to buy your product if they’ve bought a similar product in the recent past. You can lose great sales opportunities by not remaining in contact with a previous client. These email addresses also help to promote new products and mark your brand identity. You will also have direct access to consumer feedback and satisfaction scores.
What demographic selects are available on the U.S Consumer Email Database?
There are several parameters and segments which divide the U.S. Consumer Email Database. These segments include different demographics such as:

Age Range
Income Range
Gender/Sex
Marital Status
Homeowner
Presence of Credit Card
Pet Owner
Occupation
Religion
Ethnicity
Investments
Shopping Preferences
Phone Number

All these sectors have diverse needs and are generated each month. To receive the latest up-to-date lists, you can subscribe for a monthly service.

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