October 2018 is when Facebook removed several targeting options that made it very easy to reach your perfect customer. One of the reasons they did this was to win back the trust of their users due to the Cambridge Analytica scandal. These partner categories included helpful data such as homeowner status, financial information, purchasing behaviors and several more. This data made it so simple for advertisers to target: Homeowners with an income over $100,000 Moms who are renting … [Read more...]