You’ve Been Casting and Casting, and No Response!
It doesn’t take an experienced angler to tell you that the fish might not bite the first, the second, or even the third time. They know that it can take multiple casts and will definitely require plenty of patience before there is even a vague interest in their lure. Interestingly enough, the same is true for Direct Mail Marketing campaigns. Your target customer is that nice, fat trout wallowing lazily in the shallows and it’s up to you to get him!