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You’ve Been Casting and Casting, and No Response!

You’ve Been Casting and Casting, and No Response!

3/8/10

It doesn’t take an experienced angler to tell you that the fish might not bite the first, the second, or even the third time. They know that it can take multiple casts and will definitely require plenty of patience before there is even a vague interest in their lure. Interestingly enough, the same is true for Direct Mail Marketing campaigns. Your target customer is that nice, fat trout wallowing lazily in the shallows and it’s up to you to get him!

Top 7 List – Ways to Never Get a Raise

03/5/10 | 2 Comments

1. Always have an excuse…
“But it was all Bobby’s fault!”
We’ve all used excuses to justify our actions, whether it’s to justify losing that account, or to champion yourself in that fender-bender off the I-5. We’ve all done it! However, the key to your personal success in garnering a pay raise is to leave your excuses at the door. No employer likes hearing “It wasn’t my fault!” time and again. Think about it: in your own life is there anything more irritating and off-putting than a person who simply won’t own up? Nothing will set you further back than a boatload of excuses! Be strong, own up, fix the problem, and go get your raise!

I Don’t Want to Hear Any More Apologies!

03/4/10 | 0 Comments

Oftentimes in our personal lives we demand apologies we don’t deserve and refuse to be satisfied when they’re delivered without sufficient groveling. However, in business an apology seems to consist of a partial admission that something said or done was inappropriate and then followed with some sort of excuse for it.

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Asides

Direct Mail Lists

How many times do consumers receive mail that belongs to a person who no longer lives at their address? And how quickly do you think that mail piece get crumpled up and thrown away? As you can imagine, most consumers are programmed to do so instantly. A few consumers actually go through the trouble of forwarding that mail to the correct address.

 
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