To make any telemarketing campaign successful, it is crucial to have a plan and strategy ready to go before you begin. Many times, cold calling can be mistaken as a chore that needs to be done quickly. An almost-frantic attempt…
Blog Archives
Bring ‘Balance’ To Your Digital Media Strategies
Just when you thought direct mail may have been losing its impact with the advent of the digital age, it’s heartening to learn it is doing quite well, thank you. Then again, the correct approach has always been one of balance, not…
Google’s Remarketing Program Begins With the Right List
Direct mail is no longer a one-dimensional marketing strategy, whereby the sender mails out a bulk postcard, for example, to thousands from a general mailing list with high expectations to receive a phenomenal return. Not only is that a legacy…
Cost Effective Market Strategies for New Businesses
If your marketing goal is to build a strong customer base and grow your business fast, then reaching out to potential customers is an important first step. Although many start-up business owners find themselves trying to cut costs by becoming…
Confronting The End of USPS Saturday Delivery
Direct mail list brokers, and everyone engaged in direct marketing, are dealing with the consequences of the USPS proposal to end Saturday mail delivery beginning the first week of August. This is how things stand, and what the changes might…
Beating Your Control Package
Direct mail list brokers know that one key measure of a successful direct mailing is when you beat your own control package. Your organization needs to be in constant competition with itself if you want to stay ahead. Your control package…
Tagged with: direct mail, Direct Mail List Brokers
Posted in Direct Mail Marketing, Marketing Lists, Telemarketing Lists
Posted in Direct Mail Marketing, Marketing Lists, Telemarketing Lists
